Intershop

Become an Intershop 2027 Exhibitor

Moscow, venue to be confirmed
Spring 2027

Register now

Visit Russia's largest retail exhibition

The key
business venue of 2027

Audience reach

20,000+ visitors from 70 Russian regions and 5 countries

Audience reach

Exhibition floor

8 exhibition segments and 20+ categories. Everything retail needs, in one place

Exhibition floor

Networking

90% of visitors are retail decision-makers, 7+ networking formats from the organizers, and 350+ leads per stand

Networking

Meetings

Practical talks only, plus dedicated formats built to solve real industry problems

Meetings

Book a stand

Become an Intershop 2027 exhibitor — put your business in front of retail leaders

36,900 sq.m of exhibition space
1,000 stands

Join the biggest retail event of the year in Russia and the CIS. March 31 – April 2, 2027, VDNH EXPO, Moscow.

Choose your participation package


We offer four participation formats so you can pick the level of presence that fits your goals, budget, and scale.


 


Startup: For companies under 3 years old; proof of status required. Space: from 6 sq.m. Ideal for entering the market, testing the format, and introducing your brand to a wide professional audience.


Standard: For companies looking for the best balance of cost and results. Space: 9–20 sq.m. Includes a standard build and the basics you need to show products, talk to visitors, and generate leads.


Exclusive: For market leaders and companies that want to stand out and signal their status. Space: 20–240 sq.m. Includes a custom build, unique stand design, and maximum visibility across the venue.


Sponsor: For companies ready to take a leading role and integrate fully into the event. Space: by agreement. May include a stand, your own program, speaking slots, and integration into event branding.


Included in every package (mandatory):



  • Registration fee (1 brand = 1 fee; non-refundable).

  • Rental of your chosen space.

  • Build cost (standard or custom).

  • Basic stand furniture (chairs, table, counter).

  • Tickets to the business and social program (number depends on package).


 


Optional add-ons (at extra cost):



  • Furniture and equipment (screens, extra lighting, brochure stands).

  • A speaking slot in the business program or on the demo stage.

  • Advertising options (social posts, email campaigns, catalogue features, banners).


 


Add-on pricing is confirmed by your manager once you’ve chosen a package.






  • Minimum size: 6 sq.m for the Startup package; 9 sq.m for all others.

  • A custom build is required from 20 sq.m (your own contractor or ours).

  • Maximum size: 240 sq.m.

  • Stands over 240 sq.m require approval of your participation concept by exhibition management (goals, format, and design).


Keep in mind: the larger the stand, the more footfall and brand visibility you get.






  • Basic packages (Startup, Standard) come with a mandatory standard build. Inside it you’re free to place roll-ups, banners, and other materials without altering the structure.

  • From 20 sq.m (Exclusive), a custom build is required. You can:

    • Order it from our accredited contractor (we’ll help you choose and oversee the work).

    • Bring your own contractor — this requires project accreditation (extra fee for approval and technical supervision).



  • We don’t limit creativity — use any materials, lighting solutions, or interactive zones you like.



  • Stands are booked only through your personal manager — the online form submits a request, it does not reserve the space.

  • Once the space and package are agreed, your manager holds the stand for 14 calendar days. The price is locked during this period.

  • After 14 days the hold is released unless a contract is signed and a deposit paid.

  • Payment schedules are agreed individually


 


To secure your spot, we recommend signing within the first 7–10 days of booking.





Our team starts working with you as soon as payment is made:


 



  • We collect everything needed for your participation (logo, company description, catalogue contacts).

  • We help design stand activities: contests, giveaways, demos, consultations.

  • We advise on driving visitors to your stand — how to work traffic during the show and after it.

  • We help prepare your talk if you’ve taken a speaking slot — rehearsals and structure guidance included.

  • We make sure your promo materials feel native and match the event’s style.


The result: not just a stand, but full support from booking through to the final day of the show.





Participation packages

Exclusive

Exclusive

Who it's for:
companies ready to invest in a unique stand and maximum visibility. A fit for those who value custom design, a premium location, and extended on-site opportunities.

Key details:
– Space: 20 to 240 sq.m
– Build: custom, based on an individual design project
– Registration fee: included in the package
– Business program tickets: from 6
– Catalogue listing: priority placement
– Logo on the website: enlarged, with increased prominence
– Location at the show: priority high-traffic zones
– Furniture: extended set by agreement
(meeting table, chairs, counter, screen, and additional equipment if needed)

Standard

Standard

Who it's for:
companies looking to balance the cost of participation against results. A format for those who need a working stand to present products and collect contacts.

Key details:
– Space: 9–20 sq.m
– Build: standard, included in the package price
– Registration fee: included in the package
– Business program tickets: from 3
– Catalogue listing: standard
– Logo on the website: in the general exhibitor list
– Basic furniture: counter, table, 2 chairs
(can be expanded with additional options if needed)

Startup

Startup

Who it's for:
young companies looking to make a name for themselves and gain their first experience at an industry exhibition. Proof of status required (business registration date or another document).

Key details:
– Space: 6 sq.m
– Build: standard, included in the package
– Registration fee: included in the package
– Business program tickets: from 2
– Catalogue listing: included
– Logo on the website: included
– Equipment: basic set (counter and chair)
(additional equipment available on request)

Sponsor

Sponsor

Who it's for:
companies that want to do more than take part — they want to become part of the exhibition's DNA. This is about maximum integration into the program, your own activities, speaking slots, and amplified branding.

Key details:
– Space: by agreement, 40 sq.m or more recommended
– Build: custom, based on an individual design project
– Registration fee: included in the package
– Business program tickets: from 10
– Catalogue listing: exclusive, with sponsor status highlighted
– Logo on the website: marked as sponsor, with boosted visibility

Additional opportunities:
– Your own program: private events, presentations, giveaways, and other on-site activities
– Speaking slots: your representatives included in the business program
– Integration into event branding: offline and online (on-site placements, mentions in communications, digital brand content)
– Participation in warm-up activities: business breakfasts, camps, meetups, and post-events before and after the show

For more detailed information, or to request additional equipment such as display cases and pedestals, please contact us at +7 903 161 66 24.

Networking at the show

Contacts that turn into business

We know that the real value of exhibiting lies in quality contacts that turn into contracts. That’s why we’ve built a complete networking ecosystem where every exhibitor gets more than just a stand — direct access to their target audience through live meetings, smart algorithms, and informal formats.

What you get as an exhibitor

  • Guaranteed contact with decision-makers — chain executives, purchasing directors, marketplace owners, IT directors.
  • Access to 6 networking formats — from speed meetings to walking sessions across the show floor.
  • AI on your side — algorithms match you with the most relevant people based on goals and profiles.
  • Long-term engagement — networking starts before the show (business breakfasts, camps, webinars) and continues after it (private chat, boutique tour).
  • Measurable results — every format delivers real contacts, not just an exchange of business cards.

Networking Formats at Intershop 2027

Ролевые игры по переговорам, практикумы с экспертами, командные решения бизнес-кейсов, мастермайнд-группы на выставке Интершоп, intershop
01

Speed Meetings

A fast-paced B2B format where tech companies pitch their solutions to retailers in rapid-fire introductions.

Outcome

8–10 targeted contacts with potential clients in one hour.

Читательские клубы с авторами книг, офлайн-квесты по выставке, уникальные лаборатории отраслевых сценариев, подкаст-лаунж интершоп intershop
02

Retail Networking

A smart format where AI matches participants with the most relevant counterparts based on their goals and profiles.

Outcome

10–12 quality business introductions per hour.

Воркшопы, мастер-классы, разборы реальных кейсов, питч-сессии стартапов, закрытые круглые столы для топ-менеджеров.
03

Solutions Over Lunch

An informal group discussion over lunch where people facing similar business challenges swap experience and working solutions.

Outcome

Real insights and new professional contacts in a relaxed setting.

17 тематических деловых залов с погружением в ключевые вопросы отрасли: дискуссии, воркшопы и разборы кейсов по ключевым темам ритейла: от автоматизации и маркетплейсов до eGrocery и HR. Только топ-спикеры-практики. Векторные дискуссии, битвы экспертов, открытые интервью на самые горячие темы торговли 2027 года.
04

Walk and Talk

A live networking format where participants discuss a set topic while walking the show floor.

Outcome

More open, more productive conversation and useful new connections without the formalities.

Вечеринка открытия, факап-вечер, экскурсии для региональных гостей. Общие воспоминания, которые скрепляют партнерство крепче любых договоров на выставке Интершоп intershop
05

Offline Quest: Build the Solution

A game format where participants solve a real business case by visiting exhibitor stands and assembling a complete solution.

Outcome

Hands-on introductions to suppliers, plus a prize from a retailer for the winner.

Авторские форматы бизнес-знакомств: • «Ритейл Нетворкинг» (speed dating с AI-подбором пар) • «Решение за обедом» • Прогулки-нетворкинги • Бизнес-завтраки • Менторские часы • Зоны общения Интершоп, Intershop
06

Business Breakfasts

A series of intimate gatherings for retail leaders and sellers, with a guest practitioner and open conversation.

Outcome

20–25 contacts with senior executives in a trusted, informal setting.

Who'll help you organize it

Fill in the form and our specialist will get back to you within one business day.

Got questions? Give us a call — we'll be glad to help.